A phone-first website
Big “Call now” and “Book a plumber” buttons, emergency info at the top, suburb pages for the areas they actually cover, licence and insurance up front.
Ridgeline Plumbing & Gas
A two-van plumbing business with a 2012 website and a phone that rings out every time they’re under a house.
Hover the window to scroll the page
- 2:04 am: a pipe bursts under a kitchen sink and water starts spreading across the floor.
- The owner rings Ridgeline. The office is closed, but the AI receptionist answers on the first ring.
- The receptionist talks them through turning off the stopcock, flags an emergency and sends the job to the on-call plumber.
- Jake, the on-call plumber, drives over. The customer gets his arrival time by text.
- By sunrise the pipe is fixed and the invoice has been texted. Nobody heard a voicemail beep.
The brief
What we were solving.
Ridgeline is a fictional two-van plumbing and gas business. The owner does good work and gets most jobs from word of mouth, but new customers search on their phones, land on an old desktop-only website, and ring a number nobody can answer while they’re on a job.
What wasn’t working
- Website unreadable on a phone and no way to book or request a quote
- Emergency calls and routine quotes all go to the same voicemail
- Licence number, service area and hours buried or missing
What we designed
The fix, piece by piece.
A quote flow that prices the job
Four quick questions — what’s wrong, where, how urgent, a photo — so the owner can quote without a callback.
An after-hours receptionist
Sorts burst pipes from dripping taps. Emergencies are put through to the on-call mobile; everything else is booked or summarised by text.
The receptionist
How it answers.
“Thanks for calling Ridgeline Plumbing, this is the virtual receptionist. Is this an emergency, or are you after a quote?”
- Emergency triage and transfer
- Quote requests with job details
- Booking site visits
- Texting the owner a summary
Results
No results to report — and we won’t make any up.
This is a concept for a fictional business, so there are no real customers or numbers behind it. When client projects go live, this is where we’ll share what changed — only with their permission.
Free · no pressure · 15-minute chat
Want this for your business?
A free 15-minute call. We’ll tell you what we found, what we’d fix, and what it would cost. If we can’t help, we’ll say so.
Job bookedCall answeredNew enquiryThu 9:30 amSite liveFound on Google